Search engine Optimisation

Creating solutions in a digital era

Are you looking to grow your business? Search engine optimisation can help. We provide a broad range of search engine optimisation services including: initial website audits and reporting, on-site and off-site optimisation, ethical link building and long-term SEO strategies.

Find out how we can help!

Increase exposure

We give your business' new or existing website greater exposure by showing up higher in search engines for more search terms.

Get new customers

We bring more potential qualified customers to your website, using keywords and phrases that have been thoroughly tested and analysed.

Improve lifetime value

We improve the user experience of the website for your customers, increasing the likelihood that they will return - growing the lifetime value.

Increase your revenue

We make the most of all that new traffic and help you to grow your revenue by optimising the on-site content and work flow for the highest conversions.

Don't know where to start?

Give us a call on 0800 043 6686 or email hello@quras.co.uk

Whats is SEO?

SEO "search engine optimisation" is a combination of techniques that drives your website up the search engine rankings

THE LONG GAME

While you can pay to be listed on search results pages (known as SEM/PPC/Google Ads), this can become expensive. Search engine optimisation is the long game where we can tackle the easiest problems first, and then combine on-page and technical optimisation with longer term strategies to improve your natural organic listings.

THE SEO STRATEGY

It takes experience, skill and hard work to develop the right SEO strategy and no consultant will reveal their exact strategy without some research first. Each client and each industry are different so the SEO consultant would first need to review your website and your competitors to define a unique strategy suitable for your website.

RANKING FOR CERTAIN KEYWORDS

The idea is not necessarily to rank for a certain keyword. The goal is for us to do the research and find the best possible keywords for your website that will bring in the most traffic that converts. All inbound traffic is analysed to see what works. There's no point focusing limited resources and energy on keywords that lead to nothing.

CLIENT ENGAGEMENT

The consultant will work best if they have an intimate understanding of how your business works. They will proactively be giving suggestions as the weeks and months progress. You might be expected to make structural and content changes within the website, adjust your linking strategies, or supply new content for new pages.

A TEAM EFFORT

Your consultant will provide technical SEO advice and then work with the website designer and developer to implement on-site fixes, content improvements, speed and server improvements (Google likes fast websites), local SEO optimisations and focus on other targeted areas that matter most to your unique business.

REGULAR UPDATES/REPORTS

Part of the client engagement is for the consultant to provide updates and reports regularly to the client. The initial report outlines where the website sits at the start of the process. New reports will generally show incremental changes over time that help shape the SEO strategy going forward.

The best part of this job is presenting a solid SEO strategy to a client and seeing them have that "ah-ha!" moment, and saying "I get it, let's go!"

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MARKET RESEARCH

The first thing we do is analyse the competition, industry and the marketplace. We then evaluate suitable keywords and phrases that will help your website rank better.

SITE ANALYSIS

We check your existing website for any errors and audit your website to make sure you're following best practices so that it can be found by search engines.

INITIAL REPORT

From the research and analysis, we put together a report outlining the current state of your website, along with any recommendations and strategies to optimise the site.

ON-SITE SEO

Audit your site by changing titles, keywords, meta descriptions, headings, content etc by following the SEO guidelines set out in the initial report.

CONTENT STRATEGY

We help you to craft your message with SEO in mind along with a future content strategy to scale your SEO growth to bring more traffic to your website.

OFF-SITE OPTIMISATION

Off-site Optimisation is a critical element of effective SEO. We help you to find new links and get the most out of the ones you already have.

SITE SPEED OPTIMISATION

Everyone likes a fast site, including Google. So we analyse the website and server speed and fix any speed issues that may be slowing down the site.

SITEMAP CREATION & SUBMISSION

We create a sitemap for your site and submit it to Google. This makes it easier for the search engine bots to understand how your site data flows.

REVIEW, REPORT, REPEAT

Each month we review the effects of the changes and report on the outcomes. We then implement further improvements as per the original SEO strategy.

What Does An SEO Consultant Do?

Every business is different, so we start by taking the time to understand the unique position of your business.

We do more, but the 'what we do' question really depends on the type of client you are. For example, if you're a local business (like a local manufacturer or an engineer), or an online store or an distribution centre; or you have a small website or a larger one can determine the type of strategies we would recommend.

Find out how we can help!

Website Speed Affects SEO.

If you've made it this far down the page - well done! One strong free piece of advice is that you should consider the speed of your website.

Apart from it just being a nice user experience to visit a fast-loading website, Google cares about the speed of your website - its part of their algorithm. All other SEO matters being equal between you and your competitors, if your website loads faster, you should rank higher in the organic search results (again, all other things being equal).

We can help you to improve your page load times. As part of our server tuning and speed optimisation service, we can run a test and it may be possible to make some key changes to the underlying code structure and make some real improvements to your load times. We also recommend using our managed website hosting - its a fast service located in the Sydney data centre (which makes it great for local businesses, needing a fast website to reach local customers).

Find out more. Get in touch